Upgraded Lifestyle Reality Check & How To Build A Business That Generates $18K-$20K+ Consistently

Upgraded Lifestyle Reality Check & How To Build A Business That Generates $18K-$20K+ Consistently Paid For Your Presence Podcast | 3 | Erica Duran


Welcome back to the Paid For Your Presence™ Podcast!

We are here at the Margaritaville Resort in Florida.

Today we are going to go over what an upgraded lifestyle actually costs.

Sometimes entrepreneurs have a big launch or receive a bunch of clients and still feel like they are broke.

They call me and say things like, “I’ve just made $15K at my last event, how come no one is over here fanning me and feeding me grapes yet?”

One reason for this is that they are way too focused on gross numbers.

We need you focused on your net profits at all times - that is what you get to keep after expenses, paying your team, taxes, etc. things like that.

Trying to subscribe to all the expensive software systems or hiring too many people right at the beginning can really cut into the money you are actually earning as an entrepreneur in your launches and events.

Now, in my client welcome packet and on my mini-intensives and other programs I ask my clients what they think their ideal lifestyle target numbers are.

In a sort of knee-jerk reaction, they usually say something like a $100K per year or somewhere between $5K to $10K per month to start.

But when we actually add up all the upgrades that they truly want in their life.

This is not them keeping up with the Jones’s either.

This is what they’ve really thought about and what they truly desire in their lifestyle.

They start to see a big gap in what they are earning (even though their launches look successful) and what is needed for their ideal lifestyle.

So let’s go through an example…

An upgraded lifestyle reality check…

A lot of my clients want to send their children to private schools.

I know this varies depending on where you live.

But let’s say the average cost was $1,200 per month.

Now, what if you wanted to upgrade your car?

Let’s say that adds on about $1,300 per month.

Now let’s say you are interested in beefing up your retirement account or buying some real estate property (not the home you live in, but an investment property) - we might be looking at $2,700 per month depending on location, etc.

What if you wanted to take two upgraded luxury vacations per year as a couple.

What about Hawaii?  That would be roughly $7,900 per trip times two per year so $15,800, so about $1,317 per month if you were going to allocate money every month.

Of course, these are all rough estimates, but you can start to see how this upgraded lifestyle is adding up with just a few items.

Let’s look at the totals:

So $6,500 for lifestyle upgrades

$8,400 let’s say for your necessities

Plus, a 20% cushion for taxes and other things like that) 

Really, you’d need close to $18,000 for this upgraded lifestyle.

So how do you build a business that earns $18,000 to $20,000 consistently every month?

For most of my clients, it is really a 3-step process…

  1. Decide and Grow ($3,000 - $5,000 per month)
  2. Growth State ($5,000 - $10K per month)
  3. Scale and Leverage ($10K+ per month)

Now, let’s dive deeper into each of these phases.

Phase 1 is really to make the decision to #NeverSettle and START!

Your goal here is to get to $5K months asap.

You do this by finding or claiming your niche quickly (and not spending months researching and building the perfect client avatar).

And, uncovering that offer that sells itself.

What has always taken you little to no effort to attract and convert?

A freedom-based lifestyle and financial freedom to have all the upgrades you want starts when you have an offer that sells itself versus trying to guess or impose what the market wants.

Phase 2 is getting to $10K per month as fast as possible.

By Phase 2 you should have 3 things…

1.  You have honed in on your offer that sells itself.

If you are chasing people, something is wrong with your offer.

2.  You have a way to sell people directly into your offer like a free consultation call or by using the Paid For Your Presence™ (https://www.ericaduran.co/getpaid) event strategy to convert one too many.

Side note if you’d like to join the free Paid For Your Presence Masterclass visit https://www.ericaduran.co/getpaid or text “getpaid” all one world to 877-379-5369.

3.  You need leads coming to you.

Phase two is more about taking what works and making it more consistent.

You might be thinking, “How can I do more of what is working?”.

Should you invest in Facebook ads, start a podcast, do more social media,  dance on Tic Tok, learn SEO, change your brand, or blog?

And I would say…


How would driving more traffic to an offer that doesn’t sell itself help you?

You must know what converts before you get online in a big way - saving you so much time and a ton of money!

So you know you are past Phase 1 when you…

1.  You make a consistent $5k a month

2.  You have an offer that sells itself

3.  You know how to enroll (or sell) people to your offer (you are not hiding behind a website but really talking to people)

4.  You’re getting steady referrals and leads

And YES, this can be done in 90 days or less.

It just takes some strategy and focus for a short time and then everything will be set up for you so that you can “improve and repeat”.

Next is Phase 3 - where you are going to scale and leverage.

By now you should have a growing email list or text message number list, and/or a growing following social media.

Now you can leverage with higher-ticket offers, online info products, groups, paid events, or things like VIP Days and retreats.

You know you are in Phase 3 when…

1.  You are making at least $20K per month

2.  You are selling higher ticket offers

3.  You can sell out group programs and events

4.  You can leverage your income and time with info products

5.  Your online and offline VISIBILITY has increased - You are “Virtually Famous” 😊

Can you see the pathway for your upgraded lifestyle a little more clear & straightforward now?

These steps don’t change…

1.  Offer That Sells Itself (which is a transformation or result you are creating in someone’s life)

2.  Having a Conversion Mechanism (a conversation or consultation call, a sales page on your website, or an event like what I teach in The Paid For Your Presence™ Method)

3.  Leads

So how can we do this in 90 days or less?

  1. We need to dial in your offer and messaging.  

We need to uncover your unique brand essence and be painfully obvious about the results you can get for your clients and customers.

Most people I’ve met really struggle with this.

They are too close to it themselves.

And usually on a mini-intensive or one of the very first sessions with my clients I can uncover their brand essence and help them to start forming a unique voice in the marketplace that will make them stand out into a category of one in their space.

2.  We Create a Solid Conversion Mechanism…

A sales conversation or consultation (converts at 50% and up to 80% when you get better at qualifying your leads and get better at hosting the sales conversation itself)


You can have a sales page on your website (usually converts around 2%)


Paid For Your Presence™ Method (converts at 2-5% selling ONE TO MANY!)

This is your time!

I know the type of people I attract into my programs…

1.  They are NOT afraid of work.

2.  They are NOT available for the struggle anymore.

So let’s get started as soon as possible!

You can book your FREE Aloha Strategy Session at https://www.ericaduran.co/strategy


Join me at the all-new Paid For Your Presence Masterclass by registering at https://www.ericaduran.co/getpaid or text “getpaid” all one world to 877-379-5369.

Mahalo for watching/listening.

Never Settle!






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Erica Duran is a former Fortune 50 Executive turned Freedom-Based Business and Lifestyle Mentor for entrepreneurs and influencers on the rise who are meant to impact millions, earn millions, and Never Settle!

She provides customized hands-on implementation-based coaching to help entrepreneurs dramatically simplify their business and life, yet still make extraordinary profits.

Erica is the creator of the Paid For Your Presence™ Method, Masterclass, and Mentorship.

She is the host of the two Paid For Your Presence™ Podcasts (long-form and short-form) and is a full-time digital nomad minimalist who "lives" at the resorts that sponsor her content.

Learn more at https://www.ericaduran.co/

🐌 S N A I L  M A I L⤵

Erica Duran

52 Riley Road 

Suite 317

Celebration, FL 34747



🚨 FTC DISCLAIMER ➙  This video is NOT sponsored.  This post does contain affiliate or referral links, which means that if you purchase anything through the use of my links, I receive a small commission.

Upgraded Lifestyle Reality Check & How To Build A Business That Generates $18K-$20K+ Consistently | 3 | Paid For Your Presence Podcast | Erica Duran


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