I Am My Niche.


Today I’m sharing a mindset shift where you can save months of time off of starting your business -and that’s being your own niche.

Instead of "niching down till it hurts”, as some gurus say, and putting some complicated strategy together, why not just be your own niche?

In being your own niche there is no guessing (or second-guessing).

This is a much easier way to work.

I see far too many entrepreneurs delaying their success for months trying to make up a fictional ideal client/target market avatar.

They say things like, "I'm not quite clear enough on who my ideal client is just yet, I guess I've gotta do more market research before I start anything.”

Or they make up these crazy detailed “Ideal Client Avatars” or “ICAs” where they somehow magically know that their ideal clients read Vogue magazine, loves smoothies, and her dog’s name is Sam.

I see a lot of entrepreneurs constantly delaying declaring their niche for fear of cutting a market segment out and leaving money on the table.

There is no money left on the table if you never sell anything, right?

Instead of all this research and trying to figure out the "right way", take a moment and decide what you really stand for and against.

In fact, do this right now.

Write down 5 things you really stand for and 5 things you are against.

Share these messages daily and the right ideal clients COME TO YOU!

You'll never have to "weed out" problem clients - they will take themselves out.

You'll never have to sell, your ideal clients will sell themselves before you ever get on the phone with them.

You’ll never be wondering what to create for content or what to say on social media.

You'll never have to come up with some complicated strategy, just share your messages daily in a way that feels good to you.

And if you want to learn more about being your own niche?

Come join me for the Paid For Your Presence Masterclass -  completely for free right now at https://www.ericaduarn.co/getpaid

Never Settle!





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Erica Duran is a former Fortune 50 Executive turned Freedom-Based Business and Lifestyle Mentor for entrepreneurs and influencers on the rise who are meant to impact millions, earn millions, and Never Settle!

She provides customized hands-on implementation-based coaching to help entrepreneurs dramatically simplify their business and life, yet still make extraordinary profits.

Erica is the creator of the Paid For Your Presence™ Method, Masterclass, and Mentorship.

She is the host of the two Paid For Your Presence™ Podcasts (long-form and short-form) and is a full-time digital nomad minimalist who "lives" at the resorts that sponsor her content.

Learn more at https://www.ericaduran.co/


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Erica Duran

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🚨 FTC DISCLAIMER ➙ This video is NOT sponsored. This post does contain affiliate or referral links, which means that if you purchase anything through the use of my links, I receive a small commission.


I Am My Niche. | 17 | Paid For Your Presence Podcast | Erica Duran


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