Your Ideas Have A Shelf Life!

Create Cash On Demand By Going From Idea To Launch Quickly, Uncomplicate Your Launch Sequence, and Not Second-Guessing Every Step You Take!

I NEVER Understood The Traditional Launch Strategy That Is Taught All Over The Internet!

It Just Never Made Sense To Me.

The traditional launch strategy and sequencing is exhausting, stressful, and completely takes over your life.

ONE guy a few years ago wrote a book about how to do an online launch and then EVERYBODY thought that was the ONE way that you had to launch.

Entrepreneurs were following this system blindly and feeling like they would never have a 6-figure launch unless they did it this ONE exhausting way.

This launch system was even breeding peer pressure, comparison, and competition in the online world – weren’t these supposed to be unique FREEDOM businesses?

His launch system was a very pushy and masculine way to launch… which leads to even more exhaustion if you prefer working from inspired action, flow, and the magic of momentum.

His system was cookie-cutter and had no room for creativity or working in your own unique way with your energy.

The traditional launching system is NOT open to everyone – you need a BIG team and a BIG ad budget to pull it off.

Never Settle!

International Business Coach and Lifestyle Mentor Erica Duran


Here Is What I Know…

1.   Your Ideas Have A Shelf Life.

I’ll be you have notebooks upon notebooks, upon napkins, upon sticky notes, full of BRILLIANT ideas!Full-Of-Ideas-Launching-with-Aloha-Erica-Duran.png

I’ll bet that you were SUPER excited about the idea when it came to you.

I’ll bet that a lot of time has passed and now the idea has lost its magic.

That is if you can even find the notes you made in the first place.

Ideas have a shelf life.

If you leave too much time in between the initial download of the idea to launch, you leave yourself open for procrastination, second-guessing yourself, overthinking and just the sheer loss of your own excitement for the idea.

A lot of time between idea and launch leaves a lot of time for you to come up with evidence as to why this launch “probably won’t work and is just a waste of time.”

People buy your energy, not your programs/products.

So if that energy is lost – that may be why your launches in the past haven’t been as successful as they might have been.

That is if you even made it to the launch in the first place.

2.  You Won’t Make Any Money Unless You Launch Something

Simple as that – nothing to sell, nothing for anyone to buy.

Stop leaving money on the table!

People are finding your website, your podcast, your social media posts, etc. every day — have something for them ready.

3.  Your Business Should Be Bringing In Money DAILY.

Can you imagine a shop in your hometown opening and closing all the time?

How absurd!

You show up at their door and they have closed again – that is how your website visitors feel when your launch cart is closed.

This hurts your trust factor online.

They finally FOUND you online – through all the noise they found you!

They FOUND your program that will solve their problem… but your cart is closed.  

You are leaving money on the table if you continue to open and close your cart on your programs.

Plus, wouldn’t it be nice to get payment notifications daily?

4.  New Prospects/Followers Stumble Upon You DAILY.

This means that people are searching for you and finding you online (yay!  what we all want, right?).

But if you are in the middle of a huge launch when they stumble upon you – it might be a little too much for them with the traditional launching system.

They will get inundated with messaging and emails that they may not be ready for.

You’ve only just met, right?

I’d rather have a steady stream of emails over time than a huge blast of them over 3-10 days.

This evens out your workflow too – leaving you less stressed about having to produce and send everything during the launch.

5.  Your Prospects Are Ready To Buy When They Are Ready To Buy and Solve Their Problem…

NOT because you happen to be launching something at a certain time.

Some people have been on my list for YEARS and never made a purchase.

Some people arrived on my website or list for the first time today and made a purchase.

People are ready to purchase when they are ready to purchase.

You can add gimmicks in like scarcity or price increases to your marketing plan, but those strategies will only entice those who are ready to purchase right now.

The ones whose pain is great enough and are ready to make a change.

The gimmicks will support those who are already ready in making a faster decision to purchase.

But you are not fooling anyone – those who are not ready to purchase are just not ready…. yet (but you can capture them in your evergreen funnel later.)

Be there for them when they are, but don’t be pushy or salesy.

They’ll thank you for it.

6.  Perfectionists Are Usually Broke.

This one is true for sure!  I was a perfectionist for years… and broke… until I stopped that madness.

Most likely you are not currently launching some great idea you received because of some form of perfectionism.

You don’t know the perfect pricing structure.

You don’t know how to make the sales page perfect.

You are worried about the learning curve for the technology you need to launch.

You don’t know how to run Facebook ads yet.

You’re not sure that this is the right time to launch.

What should you call your program?

You don’t want to create a video for your launch until you lose weight, get your hair done, get new clothes, etc.

You don’t know if anyone will buy.

Maybe the other idea you had last month would be better to launch first.

All these excuses!

You could have launched something by now.  

7.  There Is NO One Right Way To Do A Launch Sequence.

Your launch sequence can be as unique as you are.

It can be as unique as your audience is.

Hate doing videos?  Don’t don’t force yourself to do a three-part video series then – that negative energy will come through.

Know your audience is just like you and prefers audios?  Do that!

Love speaking in person, but think that is an outdated way to market?  Who cares!  Do it anyway if you prefer that way.

You don’t have to pay for ads or have a big team to have a “real” launch.


Set All The "Rules" You’ve Ever Heard About Launching and Online Marketing On FIRE! 🔥🐉

I started using this Launch Theory in my business in early 2018 and people think that I’m working more than ever because so many programs come out so quickly.

But this year I’ve worked the FEWEST hours in my business in comparison to the previous 15 years!

Launches are no longer exhausting or complicated.

My business brings in money DAILY now.

I’ve gotten completely out of my own way as a recovering perfectionist.

I am no longer leaving “money on the table” – prospects coming to my website when nothing is open/available or nothing is available at their price point.  There is now something for everyone if they are interested in my topics.

I can’t wait to see how quickly you can launch something and start creating cash on demand!

So How Do You Create Cash On Demand and Bring Money Into Your Business Every Single Day?

Now, I’m Sharing The Exact Steps With You In My New Program…

Paid For Your Presence™ - Launch Theory

Create Cash On Demand By Going From Idea To Launch Quickly, Uncomplicate Your Launch Sequence, and Not Second-Guessing Every Step You Take!

My Goals For The Launch Theory Program Are…

1.  To Show You That Launches Don’t Have To Be Complicated, Exhausting, Or Overwhelming – There Is Another Way!

2.  7 Simple Steps (That You Can Make Unique To You) To Launch Your Ideas Quickly And Start Bringing In Cash On Demand!

3.  Show You What To Do After Your Launch So That You Keep Earning Money For Doing The Work ONCE!

What’s Included With The Paid For Your Presence™ - Launch Theory?

Through A Collection of Audios, Videos, Guidebooks, and Templates You’ll Learn...

How To Bring Yourself Into Alignment So That You Don't Second-Guess Your Ideas For Your Products, Programs, or Services To Launch

How To Let The Ideas Come To You Rather Than You Forcing What To Launch

How To Know That You Are The ONE To Launch This Particular Product, Program, or Service

How To Take Immediate Action So That You Use The Magic Of Momenteum For Your Launch

The EXACT Activities You Should Be Doing During Your Launch Sprint

(and also what you should NOT be doing 😉)

How To Decide How Long Your Launch Sprint Should Be and When To Close Your Cart

How To Keep Earning Money On Evergreen Using All The Work You've Done For This Launch

Bonus Step! 

How To Calculate How Much Money You Should Make With Your Launch and How To Make The Most Of That Income

Steal My Launching Templates, Timelines, and Checklists

Our Favorite Online Tools and Resources Guide

Save Time And Money With These Tested Resources!

Support Through Voxer

(FREE Walkie-Talkie App)

We don't believe in courses where you never get to talk to the creator, so in this course you get access!

On-demand support through the Voxer App (text, video, voice, image, etc.) are included so that you receive FAST answers to your questions big and small about the material in this course.

Freedom-Based Business and Lifestyle Mentor Erica Duran on Voxer

Ready To Get Started? Remember, If you don’t launch anything, you won’t get paid. Period.

Yes, I'm Ready To Launch and Create Cash On Demand!

Or, Join The Paid For Your Presence Membership Site and Receive ALL Of Erica's Courses and Resources!

Click Here To Learn More About The Paid For Your Presence Membership Site Today!

Paid For Your Presence Membership Site | Erica Duran | Course Catalog Images 700 x 380

Meet Your Host...

Erica Duran is a former Fortune 50 Executive turned International Freedom-Based Business and Lifestyle Mentor, Minimalist Digital Nomad, and Podcast Host.

She launched her online empire in 2004 and quickly grew it to a six-figure business in just nine months.

She can help you build your freedom-based business, design your luxury lifestyle, and Get Paid For Your Presence™!

Most of her clients earn $5K to $20K+ per month while reclaiming massive amounts of free time.

Erica believes that the one thing this world doesn’t need is more burnt out, overwhelmed women entrepreneurs who are baffled by technology & stressed over their never-ending to-do lists.

She doesn’t believe in formulas or blueprints.

Instead, Erica works with each client to help them develop and share their unique message and brand essence with the world so that they stand out online from their competition and attract their ideal clients/customers to them with minimal ad spend (if any).

She is a down-to-earth, relatable, tell-it-like-it-is coach and businesswoman who creates massive results and regularly hits unrealistic goals (and helps her clients do the same) by leveraging a blend of inspired action and intuition with the most effective online marketing strategy.

Erica’s list of clients ranges from brand new business owners to 6 and 7-figure entrepreneurs across the online spectrum from authors, speakers, coaches, professional organizers, attorneys, web designers, stylists, healers, creatives, and more.

Erica is a hard-core minimalist and travels full-time as a digital nomad. She sold absolutely everything except her laptop, iPhone, 2 long-haired mini dachshunds, a few suitcases, and her brand-new Jeep. She travels around to warm climates in the US and beyond and "lives" in resorts that sponsor her podcast and other content.

✨Results Speak For Themselves✨

“My mindset has totally shifted and I’m consistently hitting high 5-figure months!”  ~Lisa Woodruff, Professional Organizer, Organize365

“Any time I have invested in working with Erica and followed her suggestions, I have made the money back quickly and easily!”
~Erin Keam, Personal Stylist,

“My Business Has Been Designed And Built To Support A 3-Day Work Week!”
~Kathy Lawless, Lifestory Curator

Ready to stop settling? Is it time to create the business, income, and lifestyle you've always dreamed of? 🏝

Book your FREE Aloha Strategy Session with Erica today!

🍍Join Erica's FREE Paid For Your Presence Masterclass!

📲 Text "neversettle" to (877) 379-5369

Never Settle!


Ready To Get Started? Remember, If you don’t launch anything, you won’t get paid. Period.

Yes, I'm Ready To Launch and Create Cash On Demand!