RESOURCES
My Curated Tools to Simplify, Automate & Scale — Elevate Your Work, Reclaim Your Time
I’ve spent over two decades building a freedom-first business—where automation replaces burnout, aligned systems outperform bloated teams, and clarity trumps chaos.
Here you’ll find the exact tools that power my Paid For Your Presence® Method and Soulful AI™—each one personally vetted to help you simplify, scale, and receive with ease.
Flodesk
Aesthetic Email Marketing That Works While You Rest
Flodesk lets you create gorgeous emails, intuitive automations, and high-converting opt-ins—without needing to code or wrestle with clunky platforms. Think of it as your visual brand’s best friend, with workflows that nurture your audience around the clock.
Why I Recommend This Tool:
I wanted email to feel as beautiful and effortless as the rest of my brand. Flodesk delivers stunning design, simple automation, and a flat monthly rate that never penalizes growth.
PaperBell
Coaching Admin—Streamlined and Stylish
Paperbell replaces messy back-end systems with one elegant platform that manages client bookings, payments, contracts, and portals. Designed specifically for coaches, it makes running your business feel as good as delivering your sessions.
Why I Recommend This Tool:
I wanted a client experience that felt premium, not pieced together. Paperbell runs the behind-the-scenes of my coaching business, so I can focus on serving—not chasing invoices or rescheduling calls.
PlannThat
Visual Content Planning with Purpose
PlannThat helps you organize, batch, and schedule your social content with clarity and strategy. From Instagram to LinkedIn, it supports visuals, captions, analytics, and even branding palettes—all in one intuitive dashboard.
Why I Recommend This Tool:
I was tired of juggling notes, folders, and half-done drafts. PlannThat gave me a clean, strategic way to plan content that actually connects and converts—without the overwhelm. And they had me at llama (their mascot).
ElevenLabs
Let Your Brand Speak—Even When You Don’t
Turn your written content into a lifelike voice experience that sounds like you (or whoever you need to be that day). ElevenLabs is an AI voice tool that lets you narrate content without recording anything live. Drop in your copy, choose your voice, and generate audio that sounds studio-level—without the studio. From podcast episodes to audio sales pages, ElevenLabs helps you show up consistently and confidently, even on days when you’d rather stay silent.
Why I Chose This Tool:
There’s power in being able to “speak” without performing. I use ElevenLabs to repurpose emails, blog posts, and even AI-generated content into audio across platforms. No setup, no small talk, no time blocks. Just real, resonant content in minutes. When your voice becomes a tool—not a task—you show up more often and with more impact.
Notion
Your Digital Second Brain for a Business That Moves With You
Notion is how I keep everything—offers, clients, content, and personal clarity—in one beautiful, intuitive space. Think of it like a second brain that helps you plan, organize, and actually follow through… without the tabs and task list chaos. Customize it endlessly or use my exact templates to get started fast.
Why I Chose This Tool:
I needed a system that could hold my business and my inner world—because both matter. Notion gave me a calm, visual space to dream, track, reflect, and execute in one place. Now, I plan launches, map content, run my week, and capture my next offer idea… all without losing momentum.
DayOne
Pocket-Sized Therapy That Tracks Your Growth
Talk it out, write it down, or brain-dump on the go—clarity is one voice note away.
Day One is a digital journal with voice, text, and photo entries—so you can process your thoughts, track your wins, and stay emotionally clear wherever you are. Use it daily or in big breakthrough moments. Your future self will thank you.
Why I Recommend This Tool:
I’m on an 810-day streak for a reason. Day One is where I sort through decisions, capture ideas, and get clarity without spiraling. It’s cheaper than therapy and more portable than a notebook—and it meets me wherever I am.
ManyChat
Lead Gen, Bookings + Sales… All From a Single Message
A smarter way to connect, convert, and scale—without being glued to your DMs.
Use automated conversations (via Instagram, Facebook, or your site) to qualify leads, deliver resources, book calls, or sell offers—instantly and soulfully.
Why I Chose This Tool:
I wanted a way to nurture my audience in real-time without living in my inbox or apps. ManyChat helps me deliver value fast, filter the right clients, and grow—without the burnout.
Captivate
The All-In-One Podcast Platform That Actually Scales
Captivate isn’t just hosting—it’s a full podcast growth system. From one-click distribution and IAB-certified analytics to private feeds, audio courses, and built-in monetization, it’s designed for creators who take their voice seriously and want a platform that keeps up.
Why I Chose This Tool:
I needed one platform powerful enough to run lead magnets, courses, private podcasts, and public podcasts—all seamlessly. Captivate delivers exactly that: professional, flexible, and built for long-term growth.
Voxer
Real-Time Coaching, Zero Zoom Fatigue
Voxer is the walkie-talkie app I use for all my high-level client support. It gives us the power of real-time conversation without needing to schedule a call—or stare at a screen. Whether we’re mapping out your next offer, rewriting copy, or just talking you out of an overthinking spiral, Voxer lets us work deeply and flexibly—on your schedule without draining your calendar.
Why I Recommend This Tool:
Because life—and business—don’t happen in 60-minute boxes. Voxer creates space for breakthrough moments in the moment and helps you get clarity faster without draining your calendar.
Riverside.fm
Pro-Quality Audio & Video Recording, Made Simple
Riverside.fm lets you record high-quality interviews, trainings, and content—even if your guests are across the globe. With separate audio/video tracks and studio-quality output, it’s the perfect fit for podcasters and content creators who want clean, polished results.
Why I Recommend This Tool:
I needed a remote recording platform that didn’t glitch under pressure. Riverside gives me broadcast-level clarity, plus the freedom to record anywhere—without a team.
Canva
Design That Makes Your Brand Look As Premium As It Feels
Canva turns every idea into a polished asset—whether it’s social posts, sales pages, course graphics, or client proposals. With drag-and-drop templates, brand kits, and collaboration features, it’s like having an in-house design team on demand. No Photoshop degree required, no ugly graphics tolerated.
Why I Recommend This Tool:
I believe your visuals should match the level of your work—professional, elevated, and unforgettable. Canva lets me (and my clients) create stunning, consistent designs across every platform without wasting hours or hiring out every small project. I use it for everything from launch graphics to podcast covers to sales decks. It’s the design backbone of my brand.
FreshBooks
Beautiful Invoicing, Simple Accounting
FreshBooks is the go-to invoicing and bookkeeping tool for service-based entrepreneurs. It’s intuitive, powerful, and professional—without the learning curve of traditional accounting software.
Why I Recommend This Tool:
It’s clean, easy, and client-friendly. FreshBooks is ideal for coaches and creatives who want clean financials, easy invoicing, and client-friendly workflows—all in one place.
Stan Store
A Clean, Click-Friendly Storefront for Digital Offers
Stan Store lets creators sell digital products, book calls, and grow their list—all from one sleek link-in-bio. No need for a full website. Just plug it in, post your offers, and start earning.
Why I Recommend This Tool:
I needed a remote recording platform that didn’t glitch under pressure. Riverside gives me broadcast-level clarity, plus the freedom to record anywhere—without a team.
Dreamhost
Reliable Hosting for a Stress-Free Website
DreamHost offers fast, secure, and affordable web hosting with clean design and straightforward setup. It’s perfect for coaches and creators who want a professional online home without tech overwhelm.
Why I Recommend This Tool:
As someone who leads with voice and presence, Hiro.fm gave me a way to monetize audio in a soulful, subscriber-friendly way—no tech mess, just transformation.
TubeBuddy
Smarter YouTube Strategy Without Guesswork
TubeBuddy is a browser extension that helps you grow your YouTube channel with keyword insights, SEO optimization, and performance tracking. It turns your content into a strategic engine—not just a creative outlet.
Why I Recommend This Tool:
It’s clean, easy, and client-friendly. FreshBooks is ideal for coaches and creatives who want clean financials, easy invoicing, and client-friendly workflows—all in one place.
Simplero
All-In-One Platform for Coaches, Creators, and Course Businesses
Simplero combines your email marketing, digital courses, CRM, landing pages, and payment systems into one streamlined platform—designed for ease, not overwhelm. No plugins, patch jobs, or piecemeal software stacks. It’s the behind-the-scenes engine that keeps everything running without tech burnout.
Why I Recommend This Tool:
I used Simplero for years because it just worked. It was clean, reliable, and handled every part of my business in one place. Eventually, I chose to specialize my tech stack with best-in-class tools for each area—but if you’re craving simplicity and structure in one powerful dashboard, Simplero delivers.
ClickWhale
Because “?ref=27492” Isn’t a Vibe
Pretty links, serious payouts.
Stop sending traffic to ugly, forgettable URLs. ClickWhale turns every affiliate link into a branded asset you actually want to share. ClickWhale lets you create custom, easy-to-remember short links that look like you—not the platform you’re promoting. Track every click, keep your affiliate links organized, and never lose a commission because your link got buried or broken. Whether you’re adding links to your content, DMs, or podcast show notes, ClickWhale makes your affiliate game seamless and stylish.
Why I Recommend This Tool:
Flodesk handles my link-in-bio beautifully—but when it comes to affiliate links, I needed something clean, trackable, and on-brand. ClickWhale gives me full control over how I present (and profit from) my partnerships. I’ve been using it to organize and beautify my affiliate empire—no tech headaches, no sketchy redirects.
Avoya Travel by Erica Duran International
Collect Magical Memories—Not Things
Your presence pays—even in paradise. Whether you’re planning a luxury retreat, a business-building VIP day, or your next personal escape, this is your go-to for full-service, high-level travel planning.
From cruises to custom retreats, Disney to destination intensives, I help entrepreneurs like you travel well and travel often—without the overwhelm. Avoya Travel by Erica Duran International is part of my Paid Your Presence® ecosystem, designed to turn your expertise into unforgettable (and often free) experiences. Yes, you can host a sold-out retreat and tack on a spa day. Yes, you can write it off. Yes, you can finally stop Googling and start packing.
Why I Recommend This Tool:
Because I am this tool. 😉 Travel is how I scale intimacy in my brand and my business. Through my full-service agency, I help you plan group travel, retreats, and personal getaways that actually align with your business goals. Clients come for the freedom—and stay for the upgraded suite.
Hiro.fm
Turn A Podcast Into A Private Monetized Channel
Hiro.fm turns your content into a gated, private audio experience you can sell or gift. Whether you’re creating a VIP podcast, an audio course, or exclusive trainings, Hiro makes delivery seamless and deeply personal.
Why I Chose This Tool:
As someone who leads with voice and presence, Hiro.fm gave me a way to monetize audio in a soulful, subscriber-friendly way—no tech mess, just transformation.
Furbo
Smart Pet Cam for Work-from-Anywhere Entrepreneurs
Furbo lets you check in on your pup from anywhere in the world, toss treats, and even talk to them. Great for nomads, travelers, or anyone working from cafes, coworking spaces—or just the next room. Use code USE CODE “FUR-8Q76NWUF” to save.
Why I Chose This Tool:
Because freedom includes peace of mind. Furbo helps me stay connected to my dog no matter where I’m working—without guilt or guesswork.
Feed Artie
Smart Nutrition for Your Furry CEO
Feed Artie is an automatic dog feeder and personalized food subscription designed for busy pet parents. It tracks meals, delivers healthy portions, and keeps your dog nourished—even when you’re working late or traveling. Save with code “ERICAREFER”
Why I Chose This:
Freedom means my dog’s routine can run without me micromanaging it. Feed Artie gives me peace of mind that my pup’s meals are handled with care and consistency—so I can stay focused and flexible.
Ryze Superfoods
Mushroom-Infused Beverages & Food That Fuels Your Flow
Ryze blends adaptogenic mushrooms with creamy coffee to give you calm focus without the caffeine crash. It’s the perfect companion for deep work, client calls, or soulful strategy sessions. Also enjoy their overnight oats, chai, matcha, and cocoa.
Why I Chose This:
Running a presence-powered business requires energy and clarity. Ryze keeps my brain sharp and my nervous system grounded—so I can show up fully.
Cook Unity
Chef-Prepared Meals, Delivered to Your Door
For those weeks when launching, creating, or serving clients takes priority over chopping vegetables.
CookUnity connects you with real chefs crafting real meals—no subscriptions filled with preservatives or prep work. Just fresh, restaurant-quality dishes ready in minutes. Choose your meals, heat, and get back to what matters.
Why I Chose This Tool:
I didn’t need another meal kit—I needed done-for-you nourishment I’d actually want to eat. CookUnity gives me chef-crafted variety with zero hassle. No dishes, no decision fatigue, just real food that fits my life.