by Erica Duran | Jan 18, 2026 | Authority & Positioning, Short Note |
Sometimes the problem isn’t effort — it’s structure. I didn’t pivot. I corrected. A pivot implies chasing something new. A correction implies returning to what was already true. I didn’t need new messaging. I didn’t need more content. I didn’t need a different...
by Erica Duran | Jan 16, 2026 | Authority & Positioning, Short Note |
Most people confuse output with authority. Most business models reward performance. How often you post. How visible you are. How consistently you show up. They don’t ask how strong your work is. They ask how frequently you can demonstrate it. That’s fine — if your...
by Erica Duran | Jan 15, 2026 | Business Models & Scale, Authority & Positioning, Short Note |
This isn’t a comeback story — and that’s the point. The internet loves a comeback narrative. The collapse. The burnout. The dramatic exit — followed by reinvention. But not every shift begins with a breakdown. Sometimes the most disruptive change doesn’t come from...
by Erica Duran | Jan 15, 2026 | Authority & Positioning, Short Note |
I didn’t disappear — I just stopped performing. I’m back — but not in the way the internet usually expects. There’s no announcement. No rebrand reveal. No dramatic explanation of where I’ve been. Not because nothing changed — but because the change didn’t require...
