New Here? Start With This.
If you’re new to my world, welcome.
You don’t need to “catch up,” read everything, or figure me out first.
This page is simply here to help you orient yourself — and find what’s most useful right now.
First, a little context
I’m Erica Duran — business strategist, systems builder, and creator of Paid For Your Presence® and Soulful AI™.
I help experienced women build businesses that:
• Convert without performing
• Scale without burning out
• And actually feel like them
Everything here is built around one belief:
Your voice is the strategy.
Systems should amplify it — not replace it.
Where should you start?
Choose the path that feels closest to where you are right now:
✨ If you’re visible… but tired of forcing it
You’re showing up, but it feels heavy, performative, or inconsistent.
Start here:
→ Paid For Your Presence® Method
(Build a brand, offers, and messaging that attract clients without chasing algorithms.)
Learn more about the Paid For Your Presence® Method
⸻
🤍 If you want more visibility without more effort
You love your work — but content creation, consistency, or scaling feels exhausting.
Start here:
→ Soulful AI™
(Build a digital twin that sounds like you, looks like you, and works while you rest.)
⸻
🧠 If you want clarity before committing to anything
You don’t need another course — you need to see how this all fits together.
Start here:
→ The Blog + Podcast Hub
(Real conversations about strategy, presence, and building a business that fits your life.)
A few things to know before you keep exploring
• You don’t need a massive audience to make this work
• You don’t need to post every day
• You don’t need to “learn AI” to use it well
You do need:
• Clear systems
• Aligned strategy
• And support that doesn’t disappear once you buy
That’s how everything here is built.
Take your time
There’s no right order.
There’s no pressure to do more.
And there’s no rush to decide.
Follow what resonates — and ignore the rest.
If you ever feel stuck wondering “where do I go next?”
Just come back to this page.
If you want help deciding what fits best, you can always start here:
→ Book a Strategy Conversation








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