Privacy Policy

Effective date: June 29, 2025

Last updated: November 13, 2025

Erica Duran International, LLC (“EDI,” “we,” “us,” or “our”) respects your time, your inbox, and your data.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have when you use:

  • Our website: www.ericaduran.co (the “Site”)

  • Any services, features, content, courses, programs, or applications we offer (together, the “Services”)

By using the Services, you agree to this Privacy Policy and our Terms of Service If you don’t agree, please do not use the Services.

1. What this policy covers

This Privacy Policy covers how EDI processes “Personal Data”—information that identifies or can reasonably be linked to an individual—when you:

  • Visit or use the Site

  • Purchase or access our programs, courses, or memberships

  • Join our community spaces or email list

  • Interact with us via forms, checkout pages, or integrated tools

It also covers Personal Data we receive from business partners and service providers.

This policy does not cover:

  • Third-party websites, apps, or platforms we link to but do not control

  • Tools you access independently (like Stripe, Heartbeat, Descript, etc.)

Those are governed by their own privacy policies. We encourage you to review them.

2. GDPR / International users

If you are a resident of the European Union, United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the GDPR.

For most activities described here, EDI is the “controller” of your Personal Data.

In some cases (for example, when we process data inside a platform on behalf of another user), we may act as a “processor”. If we are a processor of your Personal Data, please contact the controller (the business or person who collected your information from you) first to exercise your rights.

If you have any questions about how this applies to you, email: concierge@ericaduran.co.

3. Personal Data we collect

We collect Personal Data in three main ways:

A. Information you provide directly

You may give us Personal Data when you:

  • Join our email list or download a free resource

  • Register for a program, course, membership, event, or private podcast

  • Book a call or session

  • Fill out applications, intake forms, or questionnaires

  • Contact us for support or concierge services

This may include:

  • First and last name

  • Email address

  • Billing address, zip/postal code, and/or country

  • Payment-related details (processed via third-party payment processors)

  • Any content you submit (forms, messages, responses, posts, etc.)

About other people’s data:

If you provide us with Personal Data about someone else (e.g., a team member, VA, client, or partner), you confirm you have authority to do so. That information will be handled under this Privacy Policy, our Terms of Service, and (if applicable) our EU Data Processing Addendum.

We are not responsible for any Personal Data about others that you provide without proper authorization.

B. Information from third-party sources

We also receive Personal Data from third parties, including:

  • Payment processors (e.g., Stripe) – to process your payments and deliver purchases

  • Community & course platforms (e.g., Heartbeat or similar tools you log into)

  • Email service providers & marketing tools – to manage communication preferences and engagement

  • Analytics and advertising partners – to understand how you interact with the Site and our campaigns

  • Social platforms – if you connect via a social login or share our content

Examples of what we may receive:

  • Your email and profile information from a connected platform

  • How you interacted with a campaign or link

  • Aggregated analytics or performance data

The information we receive depends on the privacy settings and policies of those third-party services.

C. Information collected automatically

When you use the Site or Services, we automatically collect some information, such as:

  • IP address

  • Device identifiers

  • Browser type and version

  • Pages viewed and time spent

  • Links clicked and navigation paths

  • Referring/exit pages

  • Date/time of visits

  • General location (e.g., city/region)

  • Transaction information (e.g., amount, currency, timestamp)

  • Log files and diagnostic data

We collect this to operate, secure, and improve the Services and to understand how people actually use them.

4. Cookies & similar technologies

Like most modern sites, we use cookies and similar technologies (such as pixels, tags, or web beacons) to:

  • Keep you logged in or remember your preferences

  • Analyze traffic and performance

  • Help us improve the experience over time

  • Support our marketing and advertising efforts

Types of Cookies we use

  • Essential cookies – Required for the site to function (e.g., login, security).

  • Functional cookies – Remember your preferences and settings.

  • Analytics/performance cookies – Help us understand how people use the Site.

  • Advertising/retargeting cookies – Help us deliver more relevant ads and measure ad effectiveness.

Some cookies are set by third-party partners, such as analytics or advertising networks.

Your browser may allow you to block or delete cookies through its settings. If you do, some features of the Services may not function properly.

For more about cookies, you can visit resources like:

  • https://www.allaboutcookies.org/

  • https://www.youronlinechoices.eu/ (EU users)

Do Not Track:

At this time, the Services do not respond to “Do Not Track” (DNT) signals, because there is currently no consistent industry standard.

5. How we use your Personal Data

We use your Personal Data to:

  • Provide and operate the Services

    • Deliver programs, courses, memberships, and private podcasts

    • Process payments and manage billing

    • Manage your account and access levels

  • Communicate with you

    • Send confirmations, receipts, and service updates

    • Respond to questions and support requests

    • Share program or community announcements

  • Improve and customize your experience

    • Analyze usage and trends

    • Refine our content, offers, and user flows

    • Personalize communications and recommendations

  • Market and promote relevant offers

    • Send newsletters, launches, and invitations (where permitted by law)

    • Run ads or retargeting campaigns (through compliant partners)

  • Protect, enforce, and comply

    • Prevent fraud, abuse, and unauthorized access

    • Enforce our Terms of Service

    • Comply with legal, tax, and regulatory obligations

6. Legal bases for processing (GDPR / UK GDPR)

If you are in the EU/UK/EEA, we rely on the following legal bases:

  • Contractual necessity – To provide the Services you sign up for

    • e.g., processing your enrollment, giving you access to content, managing your account

  • Legitimate interests – To run and grow our business in a way that is reasonable and balanced

    • e.g., improving services, preventing fraud, running analytics, basic marketing

  • Consent – Where required, we will ask for your explicit consent

    • e.g., certain marketing emails, certain types of cookies or tracking

  • Legal obligation – To comply with laws, regulations, and lawful requests

    • e.g., maintaining certain records for tax or accounting purposes

You can withdraw your consent at any time where we rely on it, by clicking “unsubscribe” in emails or emailing concierge@ericaduran.co.

7. How we share Personal Data

We do not sell your Personal Data.

We may share your Personal Data with:

A. Service providers & vendors

Trusted third parties that help us run the business, such as:

  • Payment processors (e.g., Stripe)

  • Email and marketing platforms

  • Community and course platforms

  • Analytics providers

  • Hosting and infrastructure providers

  • Customer support tools

  • Professional advisors (e.g., legal, tax, or accounting, where needed)

They only receive the information necessary to perform their functions and are required to handle it responsibly.

B. Other users / community participants

If you choose to:

  • Post in community spaces

  • Comment on threads

  • Share your profile or links

…some information (like your name and content you share) may be visible to others in that community.

C. Business transfers

If EDI is involved in a merger, acquisition, asset sale, restructuring, or similar transaction, user information may be transferred as part of the business assets. The new owner would be required to honor this Privacy Policy (or provide you with notice of changes).

D. Legal, safety, and protection

We may disclose Personal Data where we believe it is necessary to:

  • Comply with applicable laws, regulations, or legal process

  • Respond to lawful requests from public authorities

  • Enforce our Terms of Service

  • Prevent or investigate fraud, abuse, or security issues

  • Protect the rights, property, or safety of EDI, our users, or the public

8. How long we keep your data

We retain Personal Data for as long as it is:

  • Needed to provide the Services and fulfill the purposes described in this Policy

  • Required by law, regulation, or legitimate business needs (e.g., accounting, legal obligations)

When we no longer need your Personal Data, we will:

  • Delete it, or

  • De-identify/aggregate it so it no longer identifies you

9. How we protect your data

We take reasonable technical and organizational measures to help protect your Personal Data, including:

  • Using reputable third-party providers

  • Restricting access to account areas with passwords

  • Limiting internal access to only those who need it

However, no method of transmission or storage is 100% secure.

You are responsible for:

  • Keeping your login details confidential

  • Logging out of your account on shared devices

  • Letting us know if you suspect unauthorized access

10. Children’s privacy

Our Services are not intended for children under 16.

  • We do not knowingly collect Personal Data from anyone under 16.

  • If we learn that we have collected Personal Data from a child under 16, we will delete it as quickly as reasonably possible.

If you believe a child has provided us with Personal Data, please contact us at concierge@ericaduran.co.

11. International transfers

We are based in the United States, and the Services are operated from the U.S.

If you access the Services from outside the U.S., your Personal Data may be transferred to, stored in, and processed in the U.S. or other countries whose data protection laws may differ from those in your jurisdiction.

Where required by law (e.g., for EU/UK users), we implement appropriate safeguards for such transfers, such as standard contractual clauses and/or other data transfer mechanisms as described in our EU Data Processing Addendum.

12. Your rights (especially EU/UK users)

Depending on where you live and the laws that apply, you may have some or all of the following rights:

  • Access – Request a copy of the Personal Data we hold about you.

  • Rectification – Request correction of inaccurate or incomplete data.

  • Erasure – Ask us to delete some or all of your Personal Data (subject to legal limits).

  • Restriction – Request that we limit how we process your data in certain situations.

  • Portability – Request a copy of your data in a machine-readable format.

  • Objection – Object to certain processing, such as direct marketing.

  • Withdraw consent – Where we rely on consent, you can withdraw it at any time.

  • Lodge a complaint – With your local data protection authority if you’re in the EU/UK/EEA.

To exercise these rights, email: concierge@ericaduran.co.

We may need to verify your identity before processing your request.

13. Your choices

You have choices about how we use your Personal Data:

  • Marketing emails:

    • Click “unsubscribe” in any email, or

    • Email us at concierge@ericaduran.co

  • Cookies:

    • Adjust your browser settings to block or delete cookies

    • Use opt-out tools offered by third-party ad networks where applicable

  • Account data:

    • If you have an account in one of our platforms, you may be able to update or delete information directly in your profile.

    • Otherwise, contact us to request changes.

14. Third-party links & services

The Services may contain links to other websites, tools, or resources that we do not own or control.

We are not responsible for the privacy practices of those third parties.

Please review their privacy policies before submitting any Personal Data.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to the Services

  • Changes in law or regulation

  • Operational or technical changes

When we make material changes, we will:

  • Update the “Effective date” at the top, and

  • Notify you by posting an update on the Site and/or emailing you (where appropriate).

Your continued use of the Services after changes are posted means you accept the updated policy.

16. How to contact us

If you have questions about this Privacy Policy or how we handle your Personal Data, you can reach us at:

Erica Duran International, LLC

1633 Future Way, Suite 106

Celebration, FL 34747

United States

📧 Email: concierge@ericaduran.co